Why are essentially the most profitable artists and managers investing a lot money and time into selling their earlier releases as a substitute of simply new singles?
On this article, we’ll reply this query by trying on the knowledge behind this shift and the way selling your older music is without doubt one of the most clever methods for streaming success.
1) Older releases are extra fashionable than ever and beginning to dominate the streaming charts
Older releases now make up 33% of the Spotify World Weekly High Songs Chart, greater than doubling since 2020 (Spotify Fan Study).
2) Followers usually tend to take heed to your earlier releases than your newest singles
64% of artist profile streams on Spotify are individuals listening to tracks older than 18 months tracks (Spotify Fan Study).
3) Selling earlier tracks retains your streaming momentum moving into between releases.
When you’ve got a lull in new releases, it’s possible you’ll discover your streaming numbers start to stagnate. That is the right time to advertise a observe out of your catalog.
This can stoke your streaming presence activating new and present listeners. In the end this boosts the Spotify algorithm in your favor when you put together new music.
4) A terrific tune is a superb tune, no matter launch date
The mindset that solely new singles are value selling is shortsighted. The info reveals that listeners don’t care when a tune was launched. They only need to hear an important tune. A terrific tune will all the time join.
Remember, that is additionally true for playlist curators. When curators are reviewing a submission for placement, they’re specializing in the music, not the discharge date.
5) Introduce a brand new viewers to your finest work
There is no such thing as a doubt some songs in your catalog need to get extra publicity. Perhaps you launched the tune earlier than playlist or TikTok promo was obtainable otherwise you didn’t have the price range when it was launched.
Regardless of the purpose, advertising considered one of these songs is a strong solution to attain new listeners and convey them into your ecosystem. Selecting to submit your tune to curators or influencers is ideal for this.
1) Which earlier launch must you promote?
Methodology 1: Select a observe that could be a confirmed performer.
Have a look at the preferred songs in your catalog that by no means acquired a correct promotional push. These songs have large upside potential for playlisting and TikTok promotion.
Methodology 2: Select a sleeper hit that has been flying beneath the radar.
A few of your finest work could also be buried in your catalog and misplaced within the sauce on Spotify. These tracks are begging for a lift to stoke the algorithm and are an important selection for pitching to playlist curators and TikTok creators.
Methodology 3: Select a tune that was forward of its time.
Have you ever put out a tune prior to now the place the type/style was only a bit too area of interest on the time of launch? Does it now match right into a style or type that’s at present trending? These current an important alternative.
2) When must you promote a earlier launch?
Regardless of which of the choices beneath suits you, your Spotify presence can doubtless profit from selling an older observe now.
Methodology 1: Fill the gaps between recording new music
Everybody’s recording cycles are completely different, if it’s going to be some time earlier than you could have new music prepared, this doesn’t imply you need to be inactive within the music promotion sport.
Methodology 2: Heat up and enhance your fanbase earlier than a brand new launch
If you’re planning to drop a brand new document within the subsequent 1-3 months, proper now will be the right time to herald new listeners and enhance your Spotify presence. You’re primarily priming your account for the following massive launch.
Methodology 3: Hold your streaming momentum stoked
With this technique, you may actually strive it anytime. The aim right here is to comprehend that you’re sitting on an arsenal of music that may be leveraged for a promotion that can preserve your streaming presence burning. For every artist, you may check and be taught what works finest for you.
Seeking to Promote your Music?
Attempt our Spotify Playlist Pitching and TikTok Music Promotion providers.