Artwork Honest Guidelines for Artists

An Artwork Honest is usually a nice alternative to showcase your artwork follow and meet potential collectors face-to-face. Artwork Gala’s that welcome self-representing artists can help you present your work precisely the way you’d wish to, and have each full management and duty for the presentation of your work inside the confines of your stand. This Artwork Honest guidelines will enable you put together for such an occasion and profit from an thrilling exhibition alternative.

Above picture: StART Art Fair 2022



Selecting Which Artwork Gala’s to Apply to

Right this moment, there’s a enormous array of artwork festivals that you could select to use to, lots of which welcome self representing stands, versus gallery stands. The benefit of that is that you do not want to pay fee on gross sales, however you will want to pay for a stand. You’ll additionally must work in your gross sales; arranging transportation of artwork work, labels, pricing, selling your stand and presence on the truthful, and so forth. In essence, you deal with every thing, but when your efforts are profitable, you stand to have the chance to instantly talk along with your viewers, meet your collectors, and take 100% of the gross sales.


Affordable Art Fair – Hampstead 2019


As a result of there are quite a lot of artwork festivals for artists that happen yearly and typically extra regularly around the globe immediately, it’s value doing all of your analysis. To start with take a look at the art work that they’ve proven at their festivals previously, and ask your self whether or not the work you make is an effective match for the id of the truthful. Are you able to see your work or prints sitting effectively among the many work they’ve introduced on their web site or Instagram?


Print Fest
Picture credit score: © Kate Kirkwood


Some artwork festivals are extra eclectic than others – you may come throughout festivals that deal in just one artform, e.g. authentic prints or drawings, whereas different festivals such because the Different Artwork Honest have an array of all types of visible artwork kinds. See how lengthy the artwork truthful has been operating for (one which has absolutely established itself is extra more likely to be higher organised, whereas a youthful truthful might need extra inexpensive stand costs). It’s additionally value looking on the advertising for an artwork truthful – even when your work is an effective match, you must examine if the worth stage matches along with your pricing in your personal art work – and if not, are you ready to regulate your costs so that you just don’t look like underpricing or pricing your self out of the occasion? If you understand earlier exhibitors, ask them about their expertise of the occasion previously.


Art Fair Checklist

Bath Art Fair
Picture credit score: Anna Barclay


One other consideration is the logistics. Will you have the ability to transport your self and your art work to the venue? If it’s too far-off to commute to and from all through the occasion and you must keep in a single day, you’ll wish to issue any lodging prices into your finances to see if participating within the truthful is financially viable.


Making ready a Profitable Artwork Honest Utility

Most of the finest artwork festivals will vet their functions with a view to choose a wide range of artists whose work will complement each other. Make an trustworthy software – presenting work that may be a shut illustration of what you propose to take to the truthful. If you happen to solely present work that you just assume matches higher with the id of the truthful however doesn’t precisely symbolize what you make in the intervening time, it received’t enable you and it received’t assist the truthful organisers. When writing an artist assertion, be easy in describing what drives your work, and be concise. Organisers are inclined to favour textual content that’s written within the third particular person because it makes it simple for them to chop and paste into their advertising, however remember to learn any tips fastidiously to offer them what they need. Enthuse in regards to the ideas, supplies and processes that drive your follow (i.e. ‘Simmons revels within the big range of results achieved with acrylic mediums and makes use of these to explain the drama of the British shoreline’) and it’ll enable you to create a press release that’s vigorous and fascinating. Give attention to what units your art work aside the place you possibly can, and don’t make something up!


Art Fair Checklist

Bath Art Fair
Picture credit score: Anna Barclay


Deciding What to Present at an Artwork Honest

Keep in mind that until you’re a well-known artist, the artwork truthful expertise usually presents your work to an unfamiliar viewers, and lots of the potential gross sales you make will likely be impulse buys. Subsequently if you wish to maximise the potential for gross sales my recommendation could be to take some smaller, decrease priced works which are simple to take house and in addition simpler for purchasers to resolve on. Nevertheless alternatively, you could not need your viewers to assume that you just solely make small works, and if a big a part of your follow is portray enormous canvases, then remember to take at the least one in every of these as it would seize individuals’s consideration and provides your stand a extra effectively rounded presentation of what you do.


Essential Extra Extras

When you’ve determined what you wish to present, you will want to contemplate the best way to current the work. Is the truthful a desk prime occasion, or will there be partitions that you could dangle your work on? This may affect how a lot work you’ll want to take, and whether or not you wish to present the work framed or unframed. A browser is a good way to current a bigger variety of unframed works.


Print Fest
Picture credit score: © Kate Kirkwood


Unframed work must be stored protected. You are able to do this by slotting it into plastic sleeves that may be stored in a portfolio, or you possibly can again them with mountboard or foamboard and wrap with cellophane wrap, or slot them into polypropylene sleeves. You’ll need a craft knife or scalpel, a slicing mat and a metallic ruler if wrapping in cellophane wrap from the roll, in addition to some some scotch tape (that is finest because it doesn’t age the best way common sellotape can).





For framed works, ready-made frames may help maintain prices down, though this solely works in case your items are customary sizes. Within the Jackson’s framing part you can find prepared made frames that match customary canvas and panel sizes. For any items which are irregular in measurement, Jackson’s provide the Jackson’s Bespoke Body Builder, the place you possibly can add a picture of your work and preview the way it seems to be in any of the mouldings out there.


Art Fair Checklist

Jackson’s Handmade Board 696 Fantastic Grain Clear Primed Linen and Prepared-Made Body Set


Keep in mind to contemplate how the work will dangle. Mirror plates make work further safe on the wall, but when it’s the form of truthful the place works are taken away as they’re bought, you’ll must maintain a screwdriver useful for getting the work down once more! In any other case there are different hanging choices, reminiscent of image twine and string or a sawtooth hanger, which is connected to the again of an image after which hangs on a nail which is hammered right into a wall. A ruler with a spirit stage may help with getting photos hanging straight, though normally judging by eye is finest as typically venue partitions (particularly in older buildings) is usually a little wonky and trigger optical illusions!




For desk prime festivals, discovering a method to create top in your desk may enable you to show extra work. Desk and show easels may help present work vertically, which makes it simpler to catch a passer-by’s consideration. Previous packing containers, shelving models, and level of sale shows for retailers can be utilized to assist profit from your desk prime show.



Promotional Supplies

Enterprise playing cards could be a good way to maintain your work in individuals’s minds after the truthful – be sure to point out your web site, social media and phone particulars on the cardboard. Greeting playing cards can double up as enterprise playing cards with contact data acknowledged on the reverse, and what’s higher is you possibly can promote them! There are numerous QR Code mills on-line, and it may be a enjoyable method to get your viewers to go to your web site or social media platforms immediately – merely create your QR code to hyperlink to your web site and print it out to place in your show.



Wrapping and Transportation

Biyomap Artwork Baggage and foam protectors will prevent quite a lot of time wrapping art work for transportation compared to the much less eco-friendly different of bubble wrap. The artwork baggage can be found in a spread of sizes, and it takes seconds to slip framed and unframed works out and in of them. Nevertheless, in case you’re going to let collectors take the artwork bag away with them, keep in mind to issue this price into your art work worth, or deliver some bubble wrap in case of gross sales so you possibly can maintain on to the artwork bag. Foam edges and corners provide further safety if wanted. If you happen to order frames for supply from Jackson’s, maintain on to the packaging it is available in as it may be actually helpful for transporting work to artwork festivals.


Art Fair Checklist

Print Fest
Picture credit score: © Kate Kirkwood


Artwork Honest Guidelines

1. Analysis what artwork festivals are occurring when, ask contacts for his or her experiences of artwork festivals, examine that the artwork truthful web sites present pictures that align with what you make and worth factors align along with your pricing. Take into account too the transport prices and logistics of attending to the truthful.

2. Make a listing of deadlines and artwork truthful dates for the occasions that curiosity you.

3. Make an trustworthy software – displaying pictures that really symbolize what you’ll want to present. Write a press release within the third particular person (until in any other case instructed) that focuses on the themes and processes that you just use in your follow.

4. Plan what you want to present, taking a spread of labor and making you’ve gotten items which are a spread of sizes and costs. Ask your self in case your stand will mirror your follow normally, and can or not it’s as eye-catching as potential.

5. Take into consideration how you’ll plan your show with loads of time, so that you’ve time to order any show supplies you want, in addition to framing.

6. Order enterprise playing cards and greeting playing cards (or you may make your individual).

7. Create a QR code and print it out (you may wish to mount it on mountboard in order that it’s sturdy and reusable).

8. Order Artwork Baggage and foam protectors to suit the works you wish to take to the truthful.

9. Make labels for artworks if wanted – parcel tags can simply be connected to image twine on framed works, or in any other case you possibly can print out labels and spray mount them to foam board or mountboard. Labels are often connected to a nook on the entrance of unframed work, or on the reverse, utilizing a decal.

Obtain and print the Artwork Honest Guidelines


Art Fair Checklist

Bath Art Fair
Picture credit score: Anna Barclay



Additional Studying

The Relationship Between the Artist and Their Supplies

Jackson’s Portray Prize 2022 Exhibition on the Inexpensive Artwork Honest Hampstead

Jennifer Conner: Jackson’s Portray Prize 2022 Skilled Decide

Easy methods to Create the Finest Digital Pictures of Your Paintings


Store Artwork Honest Supplies on