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Coi Leray has partnered with SNIPES to advertise its new attire assortment from SNIPES. The “Gamers” rapper would be the face of the streetwear and retailer’s first quarter attire marketing campaign.
Citing Coi Leray’s youthful vitality, grind and magnificence, SNIPES plans to enrich her give you matching model. Leray is featured in a Grand Theft Auto-styled clip that showcases a day in her life and the aesthetics that go round it whereas she kicks it in Miami.
“Coi Leray embodies all the things that SNIPES stands for – creativity, authenticity, and individuality,” stated Paula Barbosa, VP of Advertising and marketing for SNIPES, in a press release. “We’re excited to collaborate along with her to deliver a contemporary perspective to our Q1 assortment, and we will’t anticipate our clients to expertise the distinctive vitality that Coi brings to the model.”
As for the brand new SNIPES assortment, it options streetwear staples like hoodies, leggings, nylon jackets and pants to combine and match to create a novel match. “Day-after-day is an opportunity to go get it,” says Leray within the clip (watch under). All of us acquired the identical 24 hours. What you select to do with yours is on you.”
The gathering is already at SNIPES shops and on-line at snipesusa.com.