In Focus: Webinar recap – 500px

Final month, the 500px group hosted our second Licensing webinar in our In Focus collection. In Focus dives deep into numerous Licensing and business themes to interrupt down matters and ideas aimed to assist photographers develop their portfolios with content material sorts picture consumers are searching for.

Ahema & Afia by Junior Asiama on

Mother and son on the beach by Olha Dobosh on

Our newest webinar, In Focus: Capturing realness in business pictures, detailed the significance of realness and authenticity in business promoting. The 500px group walked by way of numerous phrases and buzzwords generally used, and illustrated easy methods to shoot profitable content material for as we speak’s customers.

Man getting haircut at the barbershop. Professional barber at work by Volodymyr Melnyk on

“It’s an thrilling time,” says our Group Supervisor, Logan Bales. “We’re experiencing a turning level inside promoting. Gone are the times the place manufacturers and firms can ‘pull the wool over customers eyes’ and rely solely on ways. At present customers are extra educated and are particularly conscious of promoting and promoting methods that have been traditionally used.”

What does this imply? Properly, the patron model relationship is altering drastically, and we see extra customers being verbal of their expectations and wishes. Shoppers wish to see extra life like and on a regular basis depictions of individuals and life of their promoting. They wish to cease chasing perfection and as an alternative concentrate on world impacts and values. This has led to manufacturers and firms adopting extra relatable and real branding that builds belief and transparency that customers wish to see.

One day of the family by Inga Marchuk on

Group of activists picking up litter in nature, environmental by Jozef Polc on

If you’re contemplating incorporating realness and authenticity into your business portfolio we extremely suggest you try the recorded webinar on our 500px YouTube channel and obtain the PDF in our 500px Licensing Discord to discuss with. You’ll be taught key phrases, see actual life promoting examples, and be taught our business shoot technique that can assist you profit from your photoshoot. Plus, the 500px group deconstructs numerous demographics that can assist you strategically plan your shoots, and we give ample content material sorts and shot lists to work from!

Take a look at the recorded webinar right here and ensure to hitch our 500px Licensing Discord to remain updated on trending themes and webinars!

Not on 500px but? Click on here to learn about Licensing with 500px.