The 2022 500px Global Photography Awards serves creatives working with pictures and supplies them an opportunity to showcase their ability and be rewarded for it. The second version of the competitors consisted of six classes: Technical, Storytelling, Industrial Content material, Documentary, Advantageous Artwork, and Panorama. Immediately on the weblog we’re speaking with the winner of the Commercial Content class, Halyna Vitiuk, as she walks us by means of the BTS of her successful picture and extra.
Hello Halyna, please introduce your self.
I’m a photographer from Odesa, Ukraine who got here to pictures on the age of 35 from the IT sphere and the world of on-line gross sales.
At first, I began as a industrial photographer and went to Artworks after the beginning of the warfare in my nation, Ukraine.
“Concentrate on good ideas and all will likely be good.” This previous Jewish knowledge is my principal motivation in life.
I really feel that proper now’s the time to share my creativity, assist Ukrainians, present the folks’s religion within the goodness and fantastic thing about our world, and hope for the perfect.
My pictures are fastidiously ready and at all times have a shock aspect. My fashion is evident and shiny, with accents and contrasts on the similar time. Acquainted objects smitten by uncommon presentation. This results in slight confusion and creates area for creativeness. These pop-art instruments assist to entertain a viewer, create a constructive rhythm, and seize consideration. My artwork tells folks about pleasure, hope, religion, and goals, the simplicity of lovely issues, and a world during which nothing is inconceivable.
The successful picture: “Sweets sweets sweets”
Industrial pictures has some inflexible necessities. As an example, if there’s a recognizable place and no mannequin launch the picture received’t make the reduce. What are issues that you simply take note when creating licensing content material?
Industrial pictures is a mix of artistry and authorized compliance. Whereas creativity is important to crafting pictures that seize a viewer’s consideration, making certain that the ultimate product is legally compliant is equally essential.
I strategy licensing content material creation as a balancing act between these two components. I have to be attentive to the foundations and laws governing industrial pictures, whereas nonetheless pushing my creativity to the sting to supply a picture that stands out.
Do you strategy your pictures apply in another way when creating pictures which are for licensing functions versus your individual private portfolio?
Sure, I do strategy my pictures apply in another way when creating pictures for licensing functions versus my private portfolio.
When creating pictures for licensing, I focus extra on creating pictures which are marketable and have a broad enchantment to potential shoppers. This will likely contain incorporating particular themes or ideas which are in excessive demand, or capturing in a method that’s in style amongst shoppers.
In distinction, when creating pictures for my artwork portfolio, I’m extra centered by myself inventive imaginative and prescient and creating pictures which are significant to me. This will likely contain experimenting with completely different strategies or topics that will not essentially be marketable however are essential to me as an artist.
All photographers have their most popular gear. What’s yours, and what gear did you employ to create “Sweets sweets sweets”?
I nonetheless have my first Canon 800d digital camera. It appears to me, that for the final 4 years, I can shoot with my eyes closed on it. For meals pictures, for my part it’s extra essential to shoot with lenses with a hard and fast focal size, as they supply glorious picture high quality.
For “Sweets sweets sweets”, I used a Canon EOS 800d with a Canon 50mm f/1.4 lens, a tripod for stability, and two Godox Advert 200 professional flashes. I additionally used frost movie and a little bit of backlight to make the chocolate and honey sparkle and style scrumptious.
Framing and taking the shot is simply a sliver of what it takes to make a powerful picture. The opposite equally essential half is enhancing, how did you employ enhancing instruments to raise your picture?
Modifying is in fact an integral a part of my inventive course of.
For the reason that summer season of 2022, I’ve been utilizing an iPad for picture enhancing, Lightroom (for colour correction), and Affinity Picture for work with layers or retouching.
For “Sweets sweets sweets” I used my telephone Apple Xs. within the Lightroom utility, I made colour corrections and tweaked the feel and highlights on the candies. And within the Photoleap utility, I related three frames on which the honey over the candies was extra stunning.
Utilizing a telephone for enhancing, or an iPad, was my acutely aware alternative— I had causes for this. I really like the method of pictures itself, and I’m able to spend extra time capturing a clear image so that there’s a minimal of enhancing later, and only a telephone is sufficient. However I can’t suggest this method to everybody.
I perhaps agree that, you probably have the chance, study Photoshop.
Your work feels very impressed by colour. How do you employ colour and different props so effortlessly? Preserving the photographs excessive distinction and enjoyable whereas not feeling too busy?
Colour is a key a part of my pictures fashion and I like to play with shiny colours, or just one colour, to create pictures which are visually putting and memorable. In my earlier career, earlier than pictures, I by no means labored with visible artwork, so I studied colour and colour mixtures. It’s solely with apply that I’ve developed an intuitive sense, and a few emotions of tips on how to use colour and props to create compelling and memorable pictures.
To maintain the photographs from showing too busy, I pay shut consideration to the composition and placement of the props and the topic within the body. I typically use detrimental area to offer a visible break and draw consideration to the principle topic.
What are the perks you’ve skilled by means of submitting your work to licensing, and the way have you ever finessed your portfolio to have extra success when submitting industrial content material?
The licensing of my work has opened up an entire new world of alternatives to earn earnings from my inventive pursuits. The marketplace for my pictures is now the entire world and never simply the manufacturers I work with.
Having an outlined fashion will be key to thriving as a photographer and makes your work straightforward to establish. How have you ever been capable of domesticate your individual fashion over time, and what do you counsel to different photographers who may really feel overwhelmed and never know the place to begin?
Growing my pictures fashion was a gradual course of that developed with apply. To search out your individual fashion, begin by experimenting with completely different strategies and kinds that resonate with you. Begin with an exploration of your passions and pursuits. What evokes you? What do you care about? Let your curiosity information you, and experiment with completely different strategies and approaches. Don’t be afraid to make errors or take dangers. It’s by means of trial and error that we study and develop as artists.
Have a look at the work of different artists for inspiration, however keep away from copying them too carefully. Growing a private fashion takes time and apply, however keep true to your imaginative and prescient and preserve pushing your self creatively.
I’m the kind of one who didn’t have a passion of pictures and a reference to visible arts. And, in 4 years, I managed to seek out myself on the planet of pictures, successful the competitors for 500px, and others. Due to this fact, from my expertise, I imagine that you probably have a aim, work arduous, and imagine in your self, all the things will work out.
Take a look at the opposite 500px World Images Awards winners:
The Panorama Class Winner
The Advantageous Artwork Class Winner
The Technical Class Winner
The Storytelling Class Winner
Not on 500px but? Sign up here to discover extra impactful pictures.
Undergo our Quests challenges to check your abilities and win thrilling prizes.