Sigma Has Not Discontinued its 24-70mm f/2.8 DG DN Artwork Lens

Final week, AsobiNet reported that some specialty digicam shops in Japan had listed the Sigma 24-70mm f/2.8 DG DN Artwork lens for Sony E-Mount and Leica L-Mount as discontinued.

Nonetheless, Sigma America has launched an announcement saying that these experiences are incorrect:

Final week we realized that a number of web sites had been reporting that the Sigma 24-70mm F2.8 DG DN Artwork lens for Sony E-Mount and Leica L-Mount has been discontinued. We wish to guarantee you that this isn’t the case. The easy truth of the matter is that the lens is presently on again order within the Japanese market resulting from excessive worldwide demand due to its whole efficiency and aggressive pricing.

Sigma tells PetaPixel that when there’s official data to share regarding new merchandise, discontinuations, particular promotions, and updates, Sigma will contact its working companions straight.

At United States retailers like Adorama, the Sigma 24-70mm f/2.8 DG DN Artwork lens is available now for E-Mount and temporarily back ordered for L-Mount. Adorama expects the L-Mount model to be again in inventory in early October.

At B&H, the Sigma 24-70mm f/2.8 DG DN Artwork lens is in inventory in each E and L-Mount choices.

Whereas it’s all the time potential that Sigma is enjoying a few of its playing cards near the vest, as all firms do, the corporate’s assertion concerning the 24-70mm f/2.8 DG DN Artwork lens appears fairly convincing.

Though Sigma’s assertion places a optimistic spin on the inventory subject in Japan, saying that the lens is simply too common to maintain readily in inventory, it isn’t uncommon for lenses to be briefly on again order. A lens being out of inventory definitely doesn’t point out that it has been discontinued.

That stated, it will probably take a really very long time for firms to discontinue merchandise formally, and typically, merchandise are by no means discontinued regardless of not being produced. For instance, final month, Canon lastly discontinued its SD Card Wi-Fi adapter, a product launched in 2016.

Hasselblad discontinued its H-system cameras earlier this yr, after final updating the road in 2016 with the H6D system.

All that’s to say that experiences of the tip of the Sigma 24-70mm f/2.8 DG DN Artwork lens had been inaccurate, per Sigma. For now, the lens, which is only some years previous, stays accessible. It’s a good factor, too, as PetaPixel‘s overview in 2020 discovered that the lens gives spectacular efficiency at a improbable worth.

Picture credit: Sigma