The best way to promote your new Christmas music

Christmas songs or “Vacation Music” could be a superb technique to not solely unfold vacation cheer to the world round, however to realize streams and new followers. Yearly, Christmas playlists crank hundreds of thousands of streams

How to promote your new Christmas song
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Christmas songs or “Vacation Music” could be a superb technique to not solely unfold vacation cheer to the world round, however to realize streams and new followers. Yearly, Christmas playlists crank hundreds of thousands of streams, and if you’re fortunate sufficient to get on certainly one of these lists they will present greater than sufficient procuring cash, after which some. Getting on these seasonal playlists may also be an effective way to take care of month-to-month listeners on Spotify, because it’s little question there’s a typical lull in consideration throughout the months of November/December. On this article, we cowl one of the best promotional strategies on your Christmas or Vacation impressed launch.

1) The best way to get your music on Christmas playlists

That is by far top-of-the-line methods to advertise your vacation music. Particularly, Spotify playlists are essentially the most profitable and best to entry for artists. When you can most positively do your personal analysis and attempt to search out curators, it is not uncommon for them to be focused by a whole lot, if not hundreds of artists. Operating a Spotify marketing campaign with Playlist Push is an effective way to achieve playlists which are particular to Christmas and Vacation music, and it’s additionally an effective way to achieve playlist curators who’ve a variety of playlists that might function such music. This can even enhance the Spotify algorithm to set off extra discovery on your music throughout Spotify.

Simply use our Playlist Promotion service to arrange a marketing campaign, add genres that suit your music, and you’ll want to add the style “Christmas” or “Holidays”. We’d additionally advocate including different particular genres (Indie, Nation, Pop, and so forth) for the music as many curators who run playlists can be open to including Christmas themed music to their playlists.

In the case of getting on playlists there actually isn’t any higher service than Playlist Push.

2) Join with YouTube playlists

YouTube is a superb place to get your music on Christmas and Vacation playlists, but it surely does require somewhat bit of additional detective work – simply seek for a related playlist on your music and compile successful listing. For instance, for those who seek for “Indie Christmas Music”, click on on the playlist, then click on on the channel title to see their contact data. Right here you can probably contact them immediately. See the instance under:

Instance of Playlist Push curator Faculty Music on YouTube

Now you’ll wish to craft a really brief request and you’ll want to give all related hyperlinks to your music in order that the curator can simply add your music. Most critical YouTube playlist curators could have an e-mail or a selected hyperlink to submit your music to. These curators can simply get overloaded with submissions so you’ll want to comply with up.

3) Timing of your Christmas music.

It is very important begin doing this work for the vacation season as quickly as you’ll be able to. Early to mid-November is a superb time to begin monitoring down these curators since they are going to be getting slowed down as we get nearer to Christmas and the top of the calendar 12 months. You may at all times get on a Spotify playlist a couple of days earlier than Christmas, however as you’ll be able to think about as quickly as December twenty fifth passes, Christmas and Vacation music consumption drops to just about zero.

4) Unfold the cheer on TikTok.

Making a TikTok together with your Christmas music is an effective way to have interaction an enormous viewers. Large quantities of individuals are dwelling with their households scrolling on their telephones! You may request or inform the TikTok group so as to add your music to their very own Christmas or Vacation playlists. Additionally, one other nice technique to promote your Christmas sound on TikTok is to create a video that’s enjoyable to have interaction with and can result in individuals creating extra movies. Hiring Playlist Push to ship your music to TikTok influencers is a improbable technique to get TikTokers to make use of your music, which after all can result in extra streams on streaming providers like Spotify and Apple Music. Study extra about our TikTok campaigns go to our TikTok Promotion Web page.

5. Native outlets and eating places.

Most espresso outlets, eating places, and retail shops are at all times on the lookout for new and related music to maintain their patrons completely satisfied. You may both create a Vacation playlist for a selected venue and share the hyperlink with their supervisor, or just ask them so as to add the music to their Spotify playlist in the event that they use Spotify for Manufacturers. These companies needs to be utilizing a correctly licensed overhead music firm, however you’ll be able to ensure that a lot of them aren’t.

6. Carry out at vacation occasions

For those who’re a stay performer, make the most of the various vacation occasions taking place in your group this time of 12 months. From tree lighting ceremonies to workplace events, there are many alternatives to get your Christmas music on the market. And who is aware of, perhaps you will even land your self a gig acting at Santa’s workshop!


In the case of on-line music promotion it may be exhausting to search out simply anybody who will help with Christmas and Vacation promo. Hopefully, these methods provides you with a leg as much as unfold that vacation cheer. Additionally, keep in mind that having a Christmas music in your catalog is superb and could be constantly promoted annually!

Seeking to Promote your Christmas Music?

Try our Spotify Playlists Promotion or TikTok Music Promotion service.